The #BuySingLit movement regularly shares book recommendations on social media to inspire readers. This year, we are dialling up the fun factor by doing it Gachapon-style (capsule dispensing). Working with DDB Group Singapore, we’ve created the “Tikam Books” machine, featuring a collection of capsules that offer a sneak peek of our recommended titles.
Each capsule comes with a mini-booklet, a limited edition book cover pin (eight designs available), and a $10 #BuySingLit book voucher. Look out for these machines that can be found at various locations islandwide, ready to surprise anyone who needs inspiration for their next SingLit read.
9 - 31 Mar 2018
DDB is the most-awarded Effie Agency in Singapore, ranked No.1 for effective marketing for 12 years in a row.
With a focus on innovative marketing, it builds brands and business with its specialised divisions: Tribal (digital & social), TracyLocke (shopper marketing), Track (e-commerce and portals), Tasseologic (data and CRM) and Tango5 (social for good). DDB Group Singapore is also the regional hub agency for DDB Asia. It is part of DDB Worldwide, the fourth largest communications network in the world, with more than 200 offices across 100 countries.